[辨析] test ；examination ；trial test 指通过彻底的检查和实验，消除对某事物性质的怀疑或证明其真实性；quiz 指临时测验，特指事先没有通知的短时间课堂测验，也指知识性问题，quiz show ( 广播、电视等的) 智力竞赛节目，问答比赛节目；examination 指正式的考试，如期末考试、入学考试等；trial 指通过某事证明某事物的价值、性能或用途。
[例句] He took par t in a TV quiz last night and won seve ral prizes.
recruiter * [ri..kru..t..( r ) ] n.招募者
[例句] Recruiters from 600 companies a re on the nation’s college and unive rsity campuses.
regulate4 [..re..juleit ] v t.管理，控制
[同义] gove rn ，administer ，mange ，rule，control
[辨析] gove rn；administer ；mange ；rule；control ；regulate gove rn 指为维护社会秩序或公共福利而行使权力，或顺应民意而统制国家，多含褒义；administer 指官员管理事务，执行行政职责，可用于政府或公共机关官员；mange 常指实际经营或处理特定的事务，并含有经过授权的意思；rule 指使用****权力进行统制，或强制他人执行，常含有贬义；cont rol 表示对某人或某事物加以约束或控制；regulate 根据规则或方法或既定的方法管理或控制某事。
[例句] The tr affic in Beijing is best r egulated.
reliable4 [ri..lai..bl] adj.可信赖的，可靠的
[反义] unr eliable
[同义] dependable ，trustworthy ，
[考点] r eceive news from reliable sources 从可靠来源得到的消息a r eliable pair of boots 一双经久耐磨的鞋子a r eliable sampling technique 可靠性抽样技术
[辨析] t rustworthy；dependable ；reliable 这几个词都表示“可靠的；值得信赖的” 意思。
t rustworthy 是该组词中语气最强的，形容对一个人的信任是完完全全、深信不疑的；dependable 表示一个人忠实可靠，或一个物的稳定性和有效性；reliable 往往指一个人的能力值得信赖或一件东西的性能是可靠的。
[例句] He is a reliable pe rson.
reservation4 [..rez....vei....n] n.①保留意见，保留态度②预定
[同义] conservation ，pr eservation
[考点] express reservations about/ ove r sb .’s move 对某人的步骤表示保留意见
a military rese rvation 军用地
reservation life 居留地的生活
without reservation( s )无保留地
with r eservation( s )有保留地，有条件地
[例句] 1 ) I accept your idea without r ese rvation.
2 ) You must make rese rvations before you sta rt the journey.
residual [r i..zidju..l ] n.① ( 因影片、电视节目、广播节目等再次播映而支付的) 复播复映追加酬金② 留下来的，剩余的
toxicity* [t..k..sis..ti ] n.毒性，毒力
[例句] Tests of the water have shown that it has a high level of toxicity.
unfounded* [....n..faundid] adj.无事实根据的，无基础的
[例句] He rejected his unfounded conclusion.
uptown [..p..taun] adj.城镇住宅区的
winnings* [..wini..s] n.赢得的钱
[例句] He spent all his winnings on t raveling.
in an attempt to do something 为了，企图
[例句] He failed in an attempt to climb the mountain.
pick up 见到，听到( 尤指借助仪器)
[例句] They picked up the ai rplane on their rada r screen.
spell out 阐述，详细说明
[例句] The pos sible economic reform will be spelt out in the meeting.
to this day 至今
[例句] I kept my promise ，and to this day I have never told anyone her sec ret.
try out ( for something) 试一试看能否选上( 做某事)
[例句] Tom is t rying out for the unive rsity football team.
Passage Ⅱ Developing an Advertising Campaign
词汇精解
appetizing [.... pitaizi..] ad j.( 指食物等) 促进食欲的，开胃的
circulation [..s....kju..lei....n] n.①发行量②流通，流传
demographic [..dem......r .. fik] ad j.人口的，人口统计的
execute4 [..eksikju..t ] v.执行，履行，实施
[同义] perform，discha rge
[考点] execute a plan 实行计划
execute a policy 实施政策
execute a command 执行命令
execute one’s duty 履行职责
execute a murdere r 处死一凶手
[辨析] perform；discha rge；execute perform 是较正式的用语，相当于do ，但比do 正式，并且强调执行或做的过程、目的，而不侧重于动作手段。它指做一种时间较长、费劲的、要求注意力集中或技术性的工作，隐含达到目的为止之意；discha rge 通常指执行命令、履行职责及完成所期望和要求的事情，暗示承担义务或职责而必须做的意思，常表示有能力或毫无差错地把事情办好；execute 指完成或执行计划、建议或带指令性的事情。
[例句] The manager assistant came here to execute a few small commis sions for the manager.
execut ion6 [..eksi..kju......n] n.执行，履行，实施
[考点] be prompt/ delayed in the execution of one’s duties 迅速/ 拖延履行职责
ca rry/ put into execution 实行，实施，实现
execution by hanging 绞刑处死
[例句] We s hould put the new plan into execution immedia tely.
geographic * [d..i......r .. fik] adj.地理上的
implementation* [..implim..n..tei....n] n.实施，贯彻
[例句] The effective implementation of the policy will
heavily depend on the police for ce.
planner * [..pl .. n..( r) ] n.计划者，计划制订者
[例句] He was one of the planner s of the TV program.
platform4 [..pl .. tf....m] n.①政纲，政策宣传②讲台，舞台
[考点] be at home on the platform 善于演说
run on a platform promising no new tax 以保证不征新税的政纲参加竞选
[例句] The mayor got up on the plat form and welcomed us.
printer * [..pr int..( r) ] n.印刷商，印刷工人
[例句] It is the printer’s e rror not mine.
regarding4 [ri........di..] n.关于，至于
[例句] I wrote a lette r rega rding my daughte r’s school examinations.
